Minggu, 24 Juli 2011

Apple's must-have accessories for China's fashionable yuppies

Apple's must-have accessories for China's fashionable yuppiesApple's must-have accessories for China's fashionable yuppies - So strong is the attraction of the Apple brand in China, few Chinese are willing to sell a kidney to pay for his gadgets.

Apple Inc is iPads, iPhones and iMacs have a huge success in China has been hit, especially with the affluent and upwardly mobile, middle-and fashion-conscious urban youth who grabbed the tempting, easy-to-use goods, with enthusiasm.

The seemingly insatiable appetite for Apple products in the world's second largest economy is good news for the Cupertino, California-based company, which reported forecast-smashing results this week, supported by solid growth in Asia, particularly China.

There is also an important market for knock-offs of goods in the world's leading manufacturer of imitation, where pirates set up a fake Apple store in the southwestern city of Kunming that so well that even the employees believe that it is the real deal creates .

"Apple is a very famous brand in China, and that is reason enough to buy for some people," said Xu Ziqing, a 23-year-old Beijing Hotel Front Desk.

"The Chinese in those days that a lot of brands. You do not know if the product is really good or bad, but if it is a good brand, they will want it."

Desperation to get hold of Apple computers, can lead to extreme behavior.

Last month, state media reported that a teenager from the poor inland province of Hunan had sold one of his kidneys to be able to afford an iPad second

The Tablet PC is also always use the must-have accessory on notoriously overcrowded, stuffy Beijing subway, a transport network, especially from middle-income workers and avoided by the rich.

Apple executives have said they have only scratched the surface in China, and the company is in the process of opening longer stored there.

Apple's two stores in Beijing - in the shopping streets of Sanlitun Xidan and - with people raise, even on week days and weekends to queues stretching around the block. For many customers, Apple products are a visible sign of belonging to a particular social strata.

"All my friends use apples. I thought it was time we found out what all the fuss is about," said Annie Xue, surfing a 13,000 yuan ($ 2,015) 27-inch iMac with her husband at one of Apple The two official retail outlets in bustling Beijing.

"I have worked only Windows, and I am a little worried I will not be able to find my way to an Apple. But it seems so simple and intuitive," she added.

Stores at the headquarters of the Beijing official, Apple employees claim to have heard nothing of the fake shop in Kunming.

"I can assure you that there are only four official Apple stores in China, and you're in one of them is now," said an employee at the crowded Sanlitun branch.

Many Chinese are on Apple products just because they are made by a reputable foreign companies and are not attracted tainted with suspicion of meanness that comes with many local brands.

The fact that Apple computers are all assembled in China seems not too many customers do not care. Some could not believe that their country is something with the gadgets she has longed to do.

"It made in China? Really? I had no idea," said Xiao Wang, travel agency, fiddling with a business iPad display.

"No Chinese company could make something as cool as this," she added, to ensure their quality, it was originally developed in California. "It's money well spent."

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