The new phones, was demonstrated along with an upgrade to its Bold model, are part of what iPhone is the Canadian company by the name of the largest global launch in its history, how they want to recover the North American market share from Apple and a number of devices based on Google's Android software.
The updated lineup is designed to buy RIM time, it leads to a radically new software package for its smartphones next year.
Investors reacted positively, pushing RIM's share price deflated by 5 percent by midday.
"RIM's new BlackBerry smart phones could also be the most important devices in the Canadian smart device to be vendor-story, following a recent slowdown in unit shipments, staff cuts and doubts about the company's strategy and leadership," Ovum analyst Tony Cripps said .
RIM has cut 2,000 jobs from the global workforce to lower costs and optimize processes for the publication of a fall in profits and a gloomy earnings outlook in its latest quarterly report.
The three touch screen phones, based on the new BlackBerry OS 7, boasting improved screen displays and pack a 1.2 GHz processor from Qualcomm, the most powerful ever for a BlackBerry phone. They also have a dedicated graphics processor to video and gaming, and should react more sharply.
The browser is 40 percent faster start than the original Torch, RIM last great phone the shelves almost a year ago.
All three devices of network operators around the world will be started until the end of August, RIM said. The slider Torch is exclusively by AT & T in the United States, said the sources.
The all-touch Torch RIM is not the first attempt to arouse popular style in the last two versions of its storm-model.
"It's definitely a confirmation that there are people that want full-touch device," RIM promoted Global Head of Sales, Patrick Spence, said in a telephone interview.
OUTLOOK
The timing could boost RIM's profit for the quarter ending in late August, as it sells the phones to carriers, but evidence for the inclusion of the users will be available until the following quarter.
As Co-Chief Executive Mike Lazaridis has been "super phones," promised in the next year with the QNX-based operating system, which is RIM's Playbook tablet computer run, analysts are looking at this launch.
"This is a necessary product refresh before the big bang that we hope and expect will happen with QNX-based phones," said John Jackson, vice-president of research at CCS Insight.
13200000 RIM phones shipped in the three months to the end of May its first fall in shipments from one quarter since at least mid-2007, as it pushed back to this start until August.
RIM's aging hardware and software have appeared increasingly out of date, as manufacturers such as Motorola, Samsung and HTC push out slim, touchscreen devices with Android, and its wide range of applications.
The Torch slider looks identical to the original Touch device with a slideout QWERTY keyboard, but it packs more interior pages.
The Bold upgrade includes a near field communication (NFC) chip, to transform the phone into a mobile wallet. It was first shown at RIM's BlackBerry World Conference in May
RIM's market share in North America has fallen in recent years as increase high-end Android device and U.S. carrier Verizon included Apple's iPhone to its lineup. Worldwide fall was less severe, but compiled from a smaller base, according to data from market research firm CCS Insight, Gartner.
U.S. sales accounted for less than 27 percent of RIM's revenue in the last quarter, compared to 50 percent a year earlier, as the international market took some of the slack.
"What would constitute success for these guys basically hold the position," CCS said Jackson. "A stop-loss result would be a success for these products in developed markets."
Shares of Waterloo, Ontario-based RIM has 65 percent from their peak in February fell as the company missed earnings expectations and outlook and the playbook not dent the dominance of the iPad tablet market.
The stock was more than a dollar at $ 25.37 on the Nasdaq and to C $ 24.47 on the Toronto Stock Exchange at midday Wednesday. She closed on Tuesday to its lowest level in five years, giving the company a market capitalization of $ 12,700,000,000
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